Our story

Building the future of order processing

NEXO was born after talking to hundreds of distributors struggling with fragmented orders arriving by WhatsApp, email, photo and PDF. We're building the infrastructure that turns that chaos into structured, reliable data.

The NEXO teamWorking with distributorsCustomer visits
How it started

From a familiar frustration to a deep dive

Our families have long been tied to the food business and the daily rhythm of the industry. Living in one of the regions with the highest density of restaurants in Europe, conversations about suppliers, deliveries and orders were never far away.

When we started talking to distributors, the same operational reality came up again and again. The problem was never hidden: the whole industry knew it existed. What surprised us was how normalized it had become.

Conversation by conversation, our initial ideas evolved several times. Each talk helped reshape the approach, bringing us closer to a solution designed around how the industry really works.

150+
distributors interviewed
6+
order channels automated
10+
ERP systems integrated
Mission and vision

Built with clarity

The market opportunity

Spain has thousands of Horeca distributors and almost all of them receive orders the same way: WhatsApp, emails, photos, PDFs and voice notes that someone keys into the ERP by hand. Hours lost every day, errors that cost money and a process that can't scale. A huge, unsolved problem in an industry worth billions.

Our solution

NEXO captures and structures incoming orders automatically with AI. Orders land in a central dashboard where they're validated in seconds and sent straight to your ERP: no more manual data entry and operational errors.

Partnerships

Who we build NEXO with

Institutions, associations and platforms that back what we do, and what your business gains from each one.

NEXOMeta Tech Provider

Official Meta Tech Provider

NEXO builds directly on the official WhatsApp Business API, with access verified by Meta. It's not a sponsorship: it's the official technical route to operate on WhatsApp at business scale.

  • Official channel
  • Security and continuity
  • Zero risk of number bans
See the partnership
Diputación de Málaga

Diputación de Málaga

Institutional support

Tech entrepreneurship support programs: guidance, Málaga's business network and public validation.

FEDIS Horeca

FEDIS Horeca

Industry association

The Horeca distributors' federation brings us closer to the people living the problem: validation with real distributors and industry backing.

Andalucía Trade

Andalucía Trade

Acceleration

The regional government's business agency: resources, network and reach to scale NEXO beyond Andalusia.

Costa del Sol Tourism Hub

Costa del Sol Tourism Hub

Accelerator

2026 edition of the Turismo y Planificación Costa del Sol accelerator: mentoring and access to the province's hotel and restaurant network.

The team

The people behind NEXO

We're a small team focused on solving operational challenges in the food and beverage supply chain, combining technology, AI and real industry knowledge.

Borja GozaloCTO and co-founder
Rocío Salima KoueiderCOO and co-founder

This is only the beginning.

Meta Tech ProviderDiputación de MálagaFEDIS HorecaAndalucía TradeCosta del Sol